gm, it’s been 2 years this past weekend since @weareround21 x @lakers dropped this in stadium featuring artist partner @byswickie in celebration of Día de los Muertos! Id be lying if I didn’t say how proud and excited I get every time I get asked where I got it or who designed it 😁
I’m an absolute fan of all mentioned and many of Swickie’s other collabs but this is my fave for many reasons. Of course it being Lakers merch that Swickie helped create is obvious but another being its authenticity and a reminder of how impactful brand IP collabs can be when done right with its community.
We were out of town in HK for apefest when it dropped at arena but even though we couldn’t be there for it , the community who showed up in-game to support what it stood for and shared how much they loved it was just so special. In short - laker fan or not - yes, I still believe in IP collabs with thoughtful execution. Yes, fans still compliment and ask where they can get one. No, I will not be parting with any of my stash bro. And finally yes, I believe the Lakers will follow suit like my @Dodgers and win a championship because this merch goes hard af 😎💜💛

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